Situation
Before their merger, Blair & Norris operated individual websites that functioned more as digital placeholders than effective marketing tools. Each site featured outdated content and design, failing to reflect the professional services provided in Central Indiana for the past 75 years accurately. Both company’s websites were still active and notably ineffective in generating leads.
The presence of two separate websites created confusion among visitors, while the outdated and unprofessional appearance of these sites significantly deterred potential clients from engaging further. This lack of confidence in the company was a critical issue Blair & Norris needed to address.
Moreover, the websites were not optimized for user interaction, lacking the functionality to capture form submissions effectively. This oversight made it difficult for potential customers to reach out and express their interest in the company’s services. Compounding the problem, phone support was limited to just 8 hours a day, a significant limitation considering that water-related issues can occur unexpectedly at any time. The inability to offer round-the-clock assistance or a reliable means of communication through their websites led to a substantial loss of business. Approximately 65% of potential customers turned to competitors who provided more accessible and user-friendly online experiences.
This situation highlighted a critical need for Blair & Norris to rethink their digital strategy post-merger, focusing on creating a unified, modern website that could accurately represent their long-standing commitment to quality and professionalism while being accessible and engaging for potential clients around the clock.
Solution
Following Blair & Norris’s brand refresh, the next pivotal step was to launch a new, customer-oriented website. This site was developed with a focus on responsiveness and lead generation. Our team carefully crafted highly immersive web pages, while simultaneously building brand language that was consistent and understandable. The website boasts a user-friendly interface and professional aesthetic and is finely tuned for search engine optimization (SEO) to improve visibility.
To further enhance user interaction, we integrated contact forms and implemented a 24-hour call-tracking system. This has established the website as a primary hub for potential clients, allowing them to effortlessly submit requests for services at any time. Our comprehensive approach ensures that every visitor’s experience is seamless, encouraging engagement and facilitating the conversion of leads into loyal customers.
Evergreen Results masterfully crafted our website and made our service message consistent through all our sales channels. They were able to generate more leads within just a few days and streamlined our online order process, making things incredibly efficient for our team. People now trust our website and use it as the primary way to connect with us.
Results
Blair & Norris’ website offers detailed information about their services, including septic tank pumping, well service, and septic system maintenance. Customers can easily navigate through the site to find what they need and make informed decisions about which services best suit their needs. The user-friendly interface makes it easy for customers to request quotes, schedule appointments, and ask any questions they may have.
The website streamlines sales and work allocation, allowing the team to focus more on income-generating activities and less on explaining their offerings.
The foundation of this success lies in their strategic adoption a strong SEO (Search Engine Optimization) foundation and a well-executed PPC (Pay-Per-Click) campaign. This powerful digital marketing strategy has increased their visibility online and set Blair & Norris on a path to achieving sustained growth and success in their competitive market. Their ability to adapt and implement effective online marketing tactics has been key to their continued expansion and dominance in the industry.
Blair Norris’ ranking positions for keywords such as: “well service”, “septic tank pumping”, and ”septic system maintenance” have moved to the first page of Google search results. This increase in visibility has led to a significant increase in organic traffic and conversions.
We’ve seen a remarkable increase in leads from 610 to an impressive 1,596.93 annually, marking a phenomenal growth growth rate of 161.79% over two years. Equally noteworthy is the reduction in cost per conversion, dropping from $48.96 to $39.88, underscoring our efficiency and strategic approach to maximizing clients’ investments.
Interested in getting these kinds of results for your company?
We want your next step to be our next step too. We believe in the potential of what you’re doing, and we can’t wait to partner with you.