Don't abandon your event. Adapt!
Shifting your major event to a digital experience can feel overwhelming and deflating, but don’t abandon it! Let’s talk about adapting to virtual and the benefits of shifting your event.
Your 2020 event strategy looks completely different, but that's ok!
Your 2020 event strategy looks completely different from what you expected—and now you’re faced with hard decisions as you consider what to postpone, what to cancel, and what to move to a virtual format.
We know that event changes can be stressful and confusing for all involved, but you can still reach your event goals online by hosting a virtual event or virtual fundraiser. When in-person events are not an option, moving things online can still ensure that your nonprofit is able to accomplish fundraising goals.
Companies like Evergreen Results are working hard to make the transition from in-person to virtual events seamless, and while there have been some bumps along the way, the results have been more positive and fruitful than imagined.
In fact, we’re pretty sure virtual events aren’t going away any time soon. There are definitely benefits to being able to meet in-person, but there are enough pros on the virtual side that we expect to see fully virtual events go well on into the future and perhaps even a melding of virtual aspects with future in-person events once safe again.
Why hosting a virtual event will still be a success.
What we need to do now is simply learn and adapt. It’s time to start taking what we’ve learned from the spring of 2020 and use it to build an incredible virtual event experience. While making this pivot can feel daunting and scary, especially when your organization depends on the support raised, there are many benefits to virtual fundraising:
In short – the key is shifting your focus from planning an incredible in-person experience to providing an incredible, engaging digital experience. But don’t lose heart! Your event can still be a memorable, fun, inspiring experience for stakeholders even if it’s virtual. Adapt but don’t abandon!