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Health and Wellness Marketing Strategies to Stand Out From the Crowd

September 12, 2022 |

Researchers estimate that the global wellness industry will be worth seven trillion dollars by 2025. If you’ve created a health and wellness company, you may have serious growth in your future.

That said, growth takes work. You need to focus your energy on your marketing efforts (alongside your products and services, of course), so you can keep up with the competition.

We’re here to help. Read on to learn all about how to make your health and wellness marketing count.

Build a Strong Brand Image

Too many health and wellness brands think they can get by on their high-quality products and services alone. Yes, providing good products and services is part of your brand, but it’s not what’s going to get customers in the door (at least when you’re first getting started and you don’t yet have a reputation to rely on).

You need to cultivate a good brand image. This includes all of the things you want your customers to think of when they hear the name of your brand. 

Notably, you’ll want to have:

These things might seem trivial in the health and wellness industry, but health and wellness brands aren’t exempt from needing to make themselves as marketable as possible. 

Let’s break down a few basic health and wellness branding tips.

Be Consistent

Consistency is key when it comes to establishing a strong brand. Consistency is part of what will make your brand memorable. If your brand is all over the place, how will clients and customers know what to expect from you? 

Your brand should be consistent across all platforms. Your social media profiles should be cohesive, your website should align with those profiles, and even your email marketing should have the same general voice and aesthetic.

Try to find a color scheme that works for you. This will make your brand, as a whole, seem more consistent. Use it for your products, your office or shop, and your online presence.

Find Your Voice

Your “voice” is perhaps the trickiest part. Maintaining a consistent brand voice requires cultivating an ideal voice in the first place. As a health and wellness company, you want to be authoritative while still being friendly.

Consider other consistent brand voices from other health and wellness brands as well as the “vibe” they give off.

For example, some wellness companies that focus on “natural” health and wellness tend to use a more relaxed tone and simpler language. Companies that focus on hard science and conventional healthcare tend to be more authoritative (but still approachable).

Set Your Brand Apart

While you’re researching other brands, try to take note of what they’re all doing.  This will also help you decide what you can do differently to make your brand stand out. 

You want to set yourself apart from other brands or else you may let them overshadow you. While it’s acceptable to take inspiration from these brands, be creative enough to turn that inspiration into something new.

Track Results

One of the most important parts of any branding or marketing strategy is tracking how it’s going. If you’re not tracking properly, you’re missing out on valuable data that could help you.

Let’s say you’ve established what you think is a strong brand image. Unfortunately, you’re not getting the right target audience. For example, you may be attracting younger customers or followers when you explicitly want to target older people.

This could help you expand your focus, but you also need to make changes to reach your initial target audience. If you weren’t tracking, you’d never be aware of the problem.

Take Advantage of Graphic Design

Have you worked with a graphic design expert for your business? If not, you’re missing out. Having a great graphic design team on your side can make a huge difference. 

A good graphic designer doesn’t just draw. They know how to make your brand pop with a variety of images, charts, fonts, and more. They can transform your website to make it unique and aesthetically appealing.

They can also create custom graphics that you can use in your blogs, on your social media platforms, in your newsletters and more.

Use Social Media Wisely

Social media is a must-have in 2022, but it won’t help you if you’re not using it correctly. 

Get on a variety of social media platforms. While you should be using your target audience to decide which platforms you should center your focus on, it’s a good idea to at least have some semblance of a presence on all of them. 

Again, make sure your brand image is fairly consistent across all platforms.

You should be posting frequently both to gain more followers and to stay in front of your current followers’ eyes. You shouldn’t overwhelm them with posts, but posting several times per week is standard. 

Here are a few quick tips that you can use to improve your social media presence.

Partner with Brands and Influencers

This isn’t a good option for all health and wellness companies, but for those who operate primarily online or in large cities, it’s helpful. This also varies depending on your exact niche within the health and wellness industry.

For example, if you sell protein powder and supplements, working with an influencer is a great idea. The fitness influencer scene is massive and you’re sure to find at least one small-time influencer who’s willing to work with you even if your brand is new.

Make sure you pick an influencer that actually makes sense for your business. Consider your target audience and the types of people they listen to. 

For example, if you target young women, a younger female “gymfluencer” would likely be the best choice. These women may not see content from fitness influencers that don’t fit that demographic. 

You can also partner with relevant brands and cross-promote. Using the supplement example again, you could partner with a brand that sells workout equipment. This would be a mutually beneficial business relationship.

Don't Underestimate Video Marketing

Video marketing is a powerful tool in 2022, and it’s not looking like that’s going to change anytime soon. With the rise of TikTok and Instagram Reels, it’s clear that videos are prioritized and generally more successful on social media.

Hiring a professional videographer can make a huge difference. While not all of your videos have to be professional (after all, many people enjoy watching DIY “behind the scenes” videos from brands), having a professional videographer for certain posts can make your brand look more professional.

For example, if you sell protein powder and supplements, working with an influencer is a great idea. The fitness influencer scene is massive and you’re sure to find at least one small-time influencer who’s willing to work with you even if your brand is new.

Make sure you pick an influencer that actually makes sense for your business. Consider your target audience and the types of people they listen to. 

For example, if you target young women, a younger female “gymfluencer” would likely be the best choice. These women may not see content from fitness influencers that don’t fit that demographic. 

You can also partner with relevant brands and cross-promote. Using the supplement example again, you could partner with a brand that sells workout equipment. This would be a mutually beneficial business relationship.

Take Advantage of User-Generated Content

Are you running out of ideas for social media? You probably aren’t using user-generated content yet! Note that this is only effective once you have at least a small customer and follower base, but it can be quite beneficial from that point forward.

User-generated content is, generally speaking, content that your customers and followers produce that you then get to use. This doesn’t mean that you’re stealing it. Instead, you’re generally reposting it with their names attached.

This serves multiple purposes.

First, it gives you something to post when you’re out of ideas. User-generated content is perfect for story posts! 

It also shows your customers that you appreciate them. You’re taking notice when they tag you, and that may make them more inclined to continue doing so in the future.

Finally, it’s showing other potential customers that real people enjoy your brand. Authentic customers are more convincing than influencers.

Connect With Your Customers

Speaking of your customers, how are you going to connect with them?

Aside from using user-generated content on social media, you should also be communicating with them. This is the case on social media, in your emails, and anywhere else that they can reach out to you.

The way you respond to your customers becomes part of your brand, so make sure you’re staying professional and maintaining your brand voice.

For example, if you’re responding to a negative comment on social media from a customer with a problem, responding professionally, kindly, and quickly will make your overall brand seem more trustworthy.

You should also respond to people without problems. Reply to comments and questions! This is  great for engagement which will boost your profile up the social media algorithm. 

If your business also operates “in real life,” we recommend trying to connect with customers in person. Consider bringing your products to local events or involving yourself in local charity work.

Health and Wellness Marketing Doesn't Have to Be Hard

Make sure to devote time to your health and wellness marketing. If you’re consistent and creative, you’ll be able to set your brand apart and set yourself up for massive growth!

These tips should set you on the right track, but we want to help even more. At Evergreen Results, we pride ourselves on our ability to take brands in Denver, Colorado to the next level. 

Contact us so we can start working together on your branding project today.