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Episode 38

Building A Lifestyle Brand for Nurses

With Guest Alicia Tulsee

, Founder and CEO

Moxie Scrubs

After being turned down at least 100 times Alicia Tulsee has developed a business that is rapidly growing into one of the leading apparels brands for the medical community today. Alicia knew she had something worth fighting for so mustered all the moxie she had herself to develop the first direct to consumer apparel brand for nurses, Moxie Scrubs. Listen in on how she never stopped fighting for those that fight for us when we are at our worst.

Today's Guest

Alicia Tulsee

Alicia Tulsee is a native New Yorker and Harvard alum, based in Boston, MA, and the founder of the first direct-to-consumer medical apparel brand for nurses, Moxie Scrubs.

In awe of all of the amazing nurses who cared for her loved ones, Alicia felt a calling to do something meaningful for the nursing profession and founded the brand out of Harvard University’s Innovation Lab with the passion to create a brand dedicated to giving nurses the sense of fashion, professionalism, and respect that they want and deserve.

‘Moxie’ defines the 'force of character, determination, and resourcefulness,' of the nurses across our country on the frontlines today; More than a brand, this is a movement.

What We Talked About

1st lifestyle brand for nurses with a mission to enhance the “moxie” nurses already have
Nurses are at every “touchpoint” of the medical world so this is brand with their specific needs in mind
Created the only brand associated with the American Nurse Association
Challenges of creating a company during 2020 and then experiencing rapid growth
Making life better/easier for nurses makes life better for everyone

About the Show

Listen to conversations with leaders and entrepreneurs who have built organizations making a positive impact on the world so you can discover how to expand your impact.

Are you trying to make a difference in this world? On the show, Amanda and guests reveal the path from purpose to impact and all the risks, bumps, and bruises that came along the way so you can be ahead of the curve with your purpose-driven business or organization.

Your Host

Built for Impact

Amanda is a wife, mother, entrepreneur, Partner at Evergreen Results and a founding member of the Built for Impact podcast team. She enjoys spending time with her family, serving others, horseback riding, and spending time in the mountains.