Archives: Portfolios

Grace Mountain Ranch – Branding Hope in the Rocky Mountains

Branding Hope in the Rocky Mountains

Branding

Situation

Grace Mountain Ranch is a unique and safe place where people can work through life’s challenges. They provide effective, non-traditional therapeutic experiences with horses. As a start-up, GMR founders and funders sought the consult of Evergreen Results, experts in starting, running, and growing therapeutic riding centers that specialize in EAL, EAP, and other equine/human based services. As part of the overall strategy, branding was an early-stage project we helped accomplish in order to align communications and efforts moving forward.

Solution

The GMR founding team already had the name picked out, so Evergreen Results facilitated two workshops with GMR leadership to develop a messaging framework and set the foundation for identity work.

Mission Statement

Life doesn’t always go the way we plan and can leave us feeling trapped or hurt. Through the unique, God-given connection between people and horses, we help those who have experienced pain find hope and wholeness.

Story Pitch

The pain that stems from trauma, abuse, addiction, and loss can leave people feeling angry, lost, sad, frustrated, anxious, or lonely. When we don't deal with the pain, it affects our personal peace and our relationships with others and God, resulting in brokenness.

Grace Mountain Ranch is a unique and safe place to work through life’s challenges. We provide an effective, nontraditional therapeutic experience with horses. When people come to the ranch, they discover extraordinary healing and growth.

Grace Mountain Ranch exists because we believe people can find hope and wholeness through the God-given connection with horses.

A New Identity System

Impact

The team eagerly embraced the new branding, and we continued forward with a solid foundation to begin building out the website… coming soon!

How can we help expand your impact?

Let’s start a conversation.

We want your next step to be our next step too. We believe in the potential of what you’re doing, and we can’t wait to help advance your organization’s mission.

Wandermore Kids – 100% Organic Branding

Wandermore Kids Website Mockup - Computer sitting on restaurant table

Organic Branding

Identity

Situation

Wandermore Kids started out of a passion to offer new moms and soon-to-be moms safe, allergy-friendly, comfortable, and stylish clothes and toys for babies and toddlers. The founders adopted a child that ended up having many very severe allergies and keeping him comfortable and safe from scratching himself. They ended up dressing him in 100% organic cotton zip-up onsies for two-years before being able to get a good handle on his challenges. Wandermore Kids offers many of the solutions the founders discovered during their journey of raising a baby with severe allergies.

The identity needed to be appealing to new moms and friends/family of moms but also portray the child-like nature of the brand. The Evergreen Results team focused on the inquisitive nature of kids and especially all that babies and toddlers discover in their first few years.

As such, we went with an illustrative, nature-inspired lockup with a soft color palette.

Rise Foster Care & Adoption Support – Branding

Rise Foster Care and Adoption Support New Identity

An Impactful Identity

Branding | Naming | Messaging | Identity | Collateral

Situation

This outreach began when a local county approached a church about having a need for more families to become foster care families or to support families in foster care. The church then started the process of developing a model to recruit foster care and adoptive families, as well as provide wrap around support services for current foster and adoptive families. This is a cause close to our hearts at Evergreen Results so we joined the effort to help develop an outreach that could serve as a model nationwide. At the time, the outreach did not have an identity. They had some of the process for serving developed, but identity, messaging and branding did not exist. Evergreen Results created a name, mission statement, identity, and branding which then became a unified rallying cry to publicly launch the outreach with enormous success.

Solution

The Rise leadership team was led through a branding process including coming up with the name, clearly articulate the brand, message, and tone, and art directing the identity. This brought alignment amongst staff, program participants, and volunteers.

In developing the identity system, a simple but very powerful type based mark was created using the negative space of a child’s silhouette to form the “R” of RISE. While ambiguous, the child has a sense of hope, purpose, and strength that we hope all children experience.

There are more children in need of a safe environment than there are families to care for them. We are here to recruit and support families to rise and foster or adopt with the goal of seeing every child rise to their full potential.

Relationships

Intentionality

Service

Encouragement

Impact

The new brand and collateral was warmly received and provided a lot of energy and momentum to the organization. The team was equipped with the tools they needed to carry the mission forward.

I’ve always dreamed of making a difference in the lives of kids, and I’ve known I couldn’t do that alone. However, the task of getting all my dreams and passions clearly stated in a way that shared my heart and got others excited to join me was overwhelming. Then, Amanda and her team took over… they asked the right questions, clarified the vision, and put together visual branding that painted a picture of my dreams of helping kids Rise to their full potential. What they did was beyond anything I had hoped for, and I had SO MUCH FUN learning from them and working with them through the process. The whole team constantly surprised me with how professional, fast, fun, and easy to work with they were. Our organization launched better than my dreams because of Amanda and her team.

Sarah Grundy Rise Co-Director | Flatirons Community Church

Amanda and her team are beyond amazing to work with. They are smart, intuitive, and very efficient. They do a great job at connecting the heart of your company to the vision and putting it out there in a way that people really understand what you do. Not to mention they are really fun to work with! We have loved everything they have produced for Rise and they have provided such an incredible and professional product that put us ahead of the game.

The biggest value we gained was insight. We had a vision, and we had a mission, but Amanda’s team put it all together in a way we never could have. They embodied our dreams into working a mission statement, beautiful documents and so much more. We gained the ability to present Rise to others so that they could do more than hear our vision but jump on board with our vision.

Now, we look way more professional and organized. We have clearly defined goals and marketing materials to make us really successful. Before it was all talk, but now we can bring people along with us through everything their team has provided.

Finally, Evergreen Results is amazing to work with and is up to date with the newest programs, and they always have the answers to any questions we have. They worked long and hard for us and produced an amazing product for us while dealing with our ever-changing minds. I couldn’t imagine working with a better team than Evergreen Results!

Lea Bell Rise Co-Director | Flatirons Community Church

How can we help expand your impact?

Let’s start a conversation.

We want your next step to be our next step too. We believe in the potential of what you’re doing, and we can’t wait to help advance your organization’s mission.

Neutek Machinery – A New Brand for a Startup

Setting Foundations

Messaging, Identity, & Website

Situation

After decades of leading sales teams across North America for several global machine tool manufacturers, the now president and founder of Neutek Machinery decided it was time to start his own distributorship. With an established reputation of integrity, service, knowledge, and drive, he turned to Evergreen Results to help him solidify his new place in the machine tool world and built a brand that reinforced his reputation.

Solution

Evergreen Results led Neutek Machinery through messaging workshops and an identity process that set a solid foundation to consistently talk about and share their brand. The new logo combined several industry concepts including a drill/milling machine (nod to legacy), a CNC cutting tool head (laser, plasma, water jet – current product offerings), a press brake, and of course an “N” formed by the negative space of the mark.

Fabricators are constantly threatened by shrinking profits from rising material costs, competition, and expensive machinery. In an increasingly complex world, if increasing costs are not mitigated, profits disappear and inevitably, the business fails.

Neutek Machinery delivers reliable, world-class machinery which increases your productivity and expands fabricators’ capabilities at prices that protect the bottom line. When people work with Neutek Machinery, they expand their capacity for growth and secure their future.

We offer quality machines at affordable prices, empowering fabricators to reach their goals.

With the messaging and identity set, we moved forward with developing a website and supporting print collateral. The website needed to be simple yet provide enough information on the company and product lines to get prospects to call for more information.

Impact

The new brand, messaging, and website were very well received throughout the industry and Neutek Machinery definitely made a splash with the launch.

As a start-up in the capital equipment world I knew that in order for me to have a sustained impact, we had to nail the branding with relevant, clear and strong messaging. I could not be happier. The depth and quality of Evergreen Results work has exceeded my expectations. While I knew what I wanted the end product to reflect, I did not know how to get there. The machine tool industry is technical in nature. Adam and his team skillfully navigated the research and discovery process to make sure that we were on point. It is rare to have an organization that can expertly handle all facets of what is needed for a project like mine, from strategic business planning to creative messaging and marketing. Evergreen Results has proven to be a trusted partner in the success of Neutek Machinery.

Cary Teeple President | Neutek Machinery

How can we help expand your impact?

Let’s start a conversation.

We want your next step to be our next step too. We believe in the potential of what you’re doing, and we can’t wait to help advance your organization’s mission.

Grace Mountain Ranch – Branding Hope in the Rocky Mountains

Wandermore Kids – 100% Organic Branding

Rise Foster Care & Adoption Support – Branding

60-70 New Calls per Month

60-70 New Calls per Month for a Residential Service Provider

Lead Generation

Situation

Frustrated with the lack of results and service from a national directory service (that often targets residential service providers), an ambitious owner of a well & pump company reached out to us to see if we could develop a strategy to help him grow his company.

Solution

Our team recommended a local digital advertising campaign focused on positioning the company as a reliable, honest, and competent company (all true) that answers their phone, takes care of their customers, and offers prompt emergency service.

We came up with the following plan:

Build a dedicated landing page for the campaign
Search campaign for general well and pump repair and installation services
Search campaign for emergency services
Launch search and display campaigns to remarket previous landing page visitors

Results

Averaged & ROUNDED Metrics per month over one year

$ 0

Ad Spend

0 %

Conversion Rate

New Phone Calls

How can we help expand your impact?

Let’s start a conversation.

We want your next step to be our next step too. We believe in the potential of what you’re doing, and we can’t wait to help advance your organization’s mission.

Blair Norris – A New, Clean Look for a “Dirty Jobs” Company

A Modern Identity

Branding

Situation

Blair & Norris, formerly known as Blair Well & Pump, is a great local service provider for the central Indiana area. They dig wells, install and service well pumps, bladders, and everything else related to wells. In 2018, they acquired Norris Septic Tank Service and operated under both names in an attempt to maintain the brand equity of both companies. While good thinking and intentions, there was an opportunity to simplify processes and the brand to truly take advantage of the combined potential.

Solution

Evergreen Results started by guiding Blair & Norris stakeholders through a workshop to explore possible organization names. Again, the goal was to maintain the familiarity and brand equity of both companies while simplifying the execution and operations of running two companies. Blair & Norris was the simple answer… but like we often say, “Simple isn’t always easy.”

With the new name established, we were ready to move to establish a new identity. Historically, both companies never formally developed a logo, and so this next step was an important and exciting opportunity to build on the incredible reputations already established.

We established that the common element amongst all services offered was water. With that, we committed to a blue color palette and chose a strong monogram mark with a single water drop in a square badge. We settled on a solid, bold sans-serif typeface with subtle, custom intricacies to ensure the uniqueness of the logo overall. Finally, we added the primary service offerings as a tagline to finish out the lock-up.

Impact

Blair & Norris leadership loved the update, and a very solid foundation was set upon which to build an incredible brand and continue building on the great reputations of the companies of which is was comprised.

How can we help expand your impact?

Let’s start a conversation.

We want your next step to be our next step too. We believe in the potential of what you’re doing, and we can’t wait to help advance your organization’s mission.

Agape – An Updated Brand and Revitalized Culture

An Updated Brand & Renewed Culture

Situation

Agape is an amazing organization that provides hope and therapy for at-risk youth, people with special needs, and seniors through unique horse experiences. When the previous executive director accepted the position several years ago, Agape was working on repairing a damaged culture and getting through a hard time. Leadership worked hard to repair relationships, help others heal, re-engage the community, and revamp programs. As part of the healing process, Agape knew that their brand needed to be refreshed just as much as the culture did.

Solution

Agape leadership and stakeholders were led through a rebranding process which helped clearly articulate the brand, message, and tone in addition to updating the identity. This brought much-needed alignment amongst staff, the board, program participants, volunteers, and donors.

In updating the identity, three options were presented, and after much analysis and discussion, the cleanest, most minimal option was chosen. An abstract pair of overlapping horseshoes that made a heart – a nod to the horses and the mission of the organization We also updated and defined the rest of the identity including colors, type, media styles, textures and patterns, and supporting visual elements.

Impact

The new brand was warmly received and provided a breath of fresh hope into the organization. The team was equipped with the tools they needed to carry the brand forward well in execution including a logo package, messaging framework, and style guide.

Over the following months, our team worked diligently to update and create new collateral to support and continue expanding Agape’s mission on a firm foundation of a new vision, renewed commitment from leadership and stakeholders, and an updated brand.

How can we help expand your impact?

Let’s start a conversation.

We want your next step to be our next step too. We believe in the potential of what you’re doing, and we can’t wait to help advance your organization’s mission.