Messaging, Identity, & Website
After decades of leading sales teams across North America for several global machine tool manufacturers, the now president and founder of Neutek Machinery decided it was time to start his own distributorship. With an established reputation of integrity, service, knowledge, and drive, he turned to Evergreen Results to help him solidify his new place in the machine tool world and built a brand that reinforced his reputation.
Evergreen Results led Neutek Machinery through messaging workshops and an identity process that set a solid foundation to consistently talk about and share their brand. The new logo combined several industry concepts including a drill/milling machine (nod to legacy), a CNC cutting tool head (laser, plasma, water jet – current product offerings), a press brake, and of course an “N” formed by the negative space of the mark.
Fabricators are constantly threatened by shrinking profits from rising material costs, competition, and expensive machinery. In an increasingly complex world, if increasing costs are not mitigated, profits disappear and inevitably, the business fails.
Neutek Machinery delivers reliable, world-class machinery which increases your productivity and expands fabricators’ capabilities at prices that protect the bottom line. When people work with Neutek Machinery, they expand their capacity for growth and secure their future.
We offer quality machines at affordable prices, empowering fabricators to reach their goals.
With the messaging and identity set, we moved forward with developing a website and supporting print collateral. The website needed to be simple yet provide enough information on the company and product lines to get prospects to call for more information.
The new brand, messaging, and website were very well received throughout the industry and Neutek Machinery definitely made a splash with the launch.
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