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Setting Foundations

Messaging, Identity, & Website

Situation

After decades of leading sales teams across North America for several global machine tool manufacturers, the now president and founder of Neutek Machinery decided it was time to start his own distributorship. With an established reputation of integrity, service, knowledge, and drive, he turned to Evergreen Results to help him solidify his new place in the machine tool world and built a brand that reinforced his reputation.

Solution

Evergreen Results led Neutek Machinery through messaging workshops and an identity process that set a solid foundation to consistently talk about and share their brand. The new logo combined several industry concepts including a drill/milling machine (nod to legacy), a CNC cutting tool head (laser, plasma, water jet – current product offerings), a press brake, and of course an “N” formed by the negative space of the mark.

Fabricators are constantly threatened by shrinking profits from rising material costs, competition, and expensive machinery. In an increasingly complex world, if increasing costs are not mitigated, profits disappear and inevitably, the business fails.

Neutek Machinery delivers reliable, world-class machinery which increases your productivity and expands fabricators’ capabilities at prices that protect the bottom line. When people work with Neutek Machinery, they expand their capacity for growth and secure their future.

We offer quality machines at affordable prices, empowering fabricators to reach their goals.

With the messaging and identity set, we moved forward with developing a website and supporting print collateral. The website needed to be simple yet provide enough information on the company and product lines to get prospects to call for more information. 

Neutek Machinery's New Responsive Website

Impact

The new brand, messaging, and website were very well received throughout the industry and Neutek Machinery definitely made a splash with the launch.

As a start-up in the capital equipment world I knew that in order for me to have a sustained impact, we had to nail the branding with relevant, clear and strong messaging. I could not be happier. The depth and quality of Evergreen Results work has exceeded my expectations. While I knew what I wanted the end product to reflect, I did not know how to get there. The machine tool industry is technical in nature. Adam and his team skillfully navigated the research and discovery process to make sure that we were on point. It is rare to have an organization that can expertly handle all facets of what is needed for a project like mine, from strategic business planning to creative messaging and marketing. Evergreen Results has proven to be a trusted partner in the success of Neutek Machinery.

How can we help expand your impact?

Let’s start a conversation.

We want your next step to be our next step too. We believe in the potential of what you’re doing, and we can’t wait to help advance your organization’s mission.

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