An Impactful Identity
Branding | Naming | Messaging | Identity | Collateral
This outreach began when a local county approached a church about having a need for more families to become foster care families or to support families in foster care. The church then started the process of developing a model to recruit foster care and adoptive families, as well as provide wrap around support services for current foster and adoptive families. This is a cause close to our hearts at Evergreen Results so we joined the effort to help develop an outreach that could serve as a model nationwide. At the time, the outreach did not have an identity. They had some of the process for serving developed, but identity, messaging and branding did not exist. Evergreen Results created a name, mission statement, identity, and branding which then became a unified rallying cry to publicly launch the outreach with enormous success.
The Rise leadership team was led through a branding process including coming up with the name, clearly articulate the brand, message, and tone, and art directing the identity. This brought alignment amongst staff, program participants, and volunteers.
In developing the identity system, a simple but very powerful type based mark was created using the negative space of a child’s silhouette to form the “R” of RISE. While ambiguous, the child has a sense of hope, purpose, and strength that we hope all children experience.
The new brand and collateral was warmly received and provided a lot of energy and momentum to the organization. The team was equipped with the tools they needed to carry the mission forward.
The biggest value we gained was insight. We had a vision, and we had a mission, but Amanda’s team put it all together in a way we never could have. They embodied our dreams into working a mission statement, beautiful documents and so much more. We gained the ability to present Rise to others so that they could do more than hear our vision but jump on board with our vision.
Now, we look way more professional and organized. We have clearly defined goals and marketing materials to make us really successful. Before it was all talk, but now we can bring people along with us through everything their team has provided.
Finally, Evergreen Results is amazing to work with and is up to date with the newest programs, and they always have the answers to any questions we have. They worked long and hard for us and produced an amazing product for us while dealing with our ever-changing minds. I couldn’t imagine working with a better team than Evergreen Results!
How can we help expand your impact?
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We want your next step to be our next step too. We believe in the potential of what you’re doing, and we can’t wait to help advance your organization’s mission.