Situation
Owner Adam Bjelica approached us with a new business proposal that had no official name. He had just signed the lease for the space at Bergen Business Plaza, and he had only a handful of floorplans. He wanted to reach business professionals who live, work, and play in the mountains to provide a communal workspace for anyone who needed a break from their home office. He envisioned a place for outdoorsy professionals to complete some work before their next hike. The business needed a brand, marketing strategy, and a way to show off everything the new coworking space could offer local professionals.
Solution
Evergreen Results immediately began researching potential names that could encompass the company’s vision and values. Thus, Peak Cowork was born. Next, the company needed a logo and branding. After working with Peak Cowork to conceptualize ideas, Evergreen established a logo mark and full brand identity (typography, colors and other design elements). The overall brand leans towards bold and sporty, and the final logo mark combined several concepts: the letter “P,” an arrow pointing north, and the peak of a mountaintop, and a desk. The colors offer a contrast between red orange and dark teal. Combined with mountainscape imagery and topographic line patterns, the mark evokes excitement and adventure. Upon establishing the brand look, Evergreen Results worked with Bjelica and his team to create several collateral pieces including a website to establish an online presence, business cards, letterhead, and a few other promotional items to get the word out.
Results: Building Membership
Within 3 months, Peak Cowork was launched and the space has filled fast with rave reviews. The new website developed by Evergreen Results enables the team at Peak Cowork to leverage measurable data and track leads effectively. Prospective members can quickly find and book a workspace that appeals to their particular needs, making the scheduling process seamless.
Interested in getting these kinds of results for your company?
We want your next step to be our next step too. We believe in the potential of what you’re doing, and we can’t wait to partner with you.