Welcome to the Stout Tent Creator Program!
We’re thrilled to partner with you. This guide outlines the expectations, content scope, and creative freedom you’ll have in showcasing our canvas tents through your lens.
Creative Guidelines
We’re excited to see what you’ve got. Here are a few must-haves to keep the content on brand:
You live the lifestyle:
- You’re out there—hiking, hunting, fishing, camping, or chasing the next adventure.
- You use real gear in real conditions, and it shows in your content.
- You are the audience our brands want to reach—naturally and authentically.
You’re great on camera:
- You speak clearly, show up naturally, and can tell a story in under 60 seconds.
- You/Your people interact with the tent (not just beauty shots).
- You understand how to engage viewers while highlighting a product without sounding like a sales pitch.
You’ve got the tools:
- A modern smartphone with a great camera (iPhone 13+ or similar)
- The ability to shoot clean, natural content in outdoor or lifestyle settings
- Basic video editing skills for Reels/TikTok-style short-form content
The exciting part...
What You’ll Deliver
Real-life, scroll-stopping content
We ask for 2–3 short-form videos per month that show how you’re using your tent in natural, everyday settings. Think campsite setups, family hangouts, morning coffee, or winding down by the fire. Just honest, relatable content. No posting required — you deliver the content in 3 ratios (horizontal, vertical, and square), we’ll handle the rest.
3-month creative partnership
Over the course of 3 months, you’ll deliver a total of 6–9 videos. We’ll keep in touch along the way and collaborate on ideas to make sure it stays fresh and fun.
A chance to grow with us
This isn’t a one-and-done deal. We love working with creators long-term, refreshing content with new gear (hello, rainflies and rugs) and building partnerships that evolve with your adventures. Plus, opportunity for ongoing affiliate revenue.
Content Ideas
These are just jumping-off points—we want your take on how the tent fits into your lifestyle.
Lifestyle
- Date night — candles, snacks, a glass of wine (or s’mores!), and enjoying the outdoors in your own space.
- Kids helping with tent setup — showcasing ease of use & family teamwork
- Family camping weekend — setting up the tent as your home base
- Backyard staycation — campouts under the stars, outdoor movie nights, or just unplugging for the weekend
- Tent as a play space — kids reading, playing games, or having quiet time inside
Campfire Vibes
- Show off your go-to campfire meals — from simple foil packs to family-favorite recipes. The tent in the background, dinner by the fire, real-life camping vibes.
- Capture your morning coffee routine with the tent as your basecamp. Simple, relatable moments of brewing, sipping, and soaking in the outdoors.
- Share how you create a cozy gathering space around the fire — chairs, blankets, lanterns, and good company with the tent completing the scene.
Setup & Styling
- Packing & loadout tips for family trips — how you fit gear and kids into a trip-ready setup
- Inside-the-tent gear tour — showing how you organize the space
- Why this tent works for us — simple talking points or voiceover explaining why the tent is perfect for your lifestyle
- Accessory walkthrough (awnings, rainfly, rugs)
Retreat & Hosting
- Showcase the tent as a guest retreat on the property. From setup to interior styling, give a glimpse into creating a comfortable, off-grid stay for visiting friends or family.
- Turn your tent into a dreamy sleepover spot with cozy bedding, lights, and snacks. Perfect for relaxed, at-home (or on the road) content.
- Forest Retreat or Desert Escape — Highlight the tent in a stunning natural setting as the perfect "basecamp" for slowing down.
Off-Grid & Homesteading
- Seasonal Setup for Off-Grid Living. Show how the tent serves as a flexible space through different seasons — shade in summer, cozy retreat in fall, extra shelter for guests or projects.
- Workstation or Outdoor Workshop. Document how the tent is used as a functional workspace — whether it's for gardening prep, DIY projects, or as a quiet spot for remote work away from the main house.
- Campfire Cooking & Outdoor Meals. Share family meals cooked outdoors with the tent as a scenic backdrop — think cast iron cooking, garden-to-table meals, or simple campfire recipes.
- Slow Morning Rituals on the Homestead. Capture peaceful morning moments — coffee, tending the garden, or relaxing by the tent before the day’s work starts.