A clearer view. A more accountable growth partner.
You should know how your marketing is performing, how it compares to the plan, and what we’re doing next. We built Topo to help make those answers clearer.
As part of your Evergreen Results engagement, we use Topo to bring performance and planning together, guide better decisions, and keep our work focused on your business goals.
- Included in your engagement. No additional software fee.
A shared view of performance. A clearer conversation about what comes next.
You deserve more than a report.
A report can tell you what happened. It should also help you understand what matters and what to do about it.
Are we on track? Where should we invest? What needs to change?
Those are the conversations we want to have with you. Topo gives us a clearer starting point, so we can spend less of the conversation reciting numbers and more of it deciding what comes next.
Clearer numbers. Better conversations. More informed decisions.
Know where you stand.
Understand how your marketing is performing without having to piece the story together yourself. We use Topo to review the numbers with you, explain what they mean, and be clear about what they can and can’t tell us.
Hold the work accountable.
A plan gives us something to measure against, not something to hide behind. We compare performance with expectations, discuss where results are falling short, and identify what needs attention.
Understand the next move.
You should know why we’re recommending a change, not just what we want to change. We use performance trends, historical patterns, and planning assumptions to explain our thinking and make better-informed decisions together.
Built around the questions that matter to your business.
Are we on track?
Progress means more when you can compare it with a plan. We use Topo to review actual performance alongside forecasts and identify where results are ahead of or behind expectations.
From there, we investigate the gaps and discuss whether to adjust the strategy, the investment, or the assumptions behind the plan.
Compare the plan with actual performance to focus the conversation on what needs attention.
Review channel performance in the context of the business, not in isolation.
Where should we focus our investment?
Deciding where to invest takes more than looking at a single channel metric. We use Topo to review marketing performance alongside business results and put budget recommendations in context.
That helps us have a more useful conversation about what to continue, where to test, and where a change may be warranted.
What should we plan for next?
Your next month shouldn’t be planned in isolation from the months and years that came before it. We use historical performance and seasonal patterns to inform expectations and explore investment scenarios.
Forecasts aren’t guarantees. They give us an informed starting point, with assumptions we can revisit as results come in.
Use historical patterns and explicit assumptions to build a more informed plan.
The tool gives us visibility. Our team turns it into action.
You’re not hiring us to hand you another dashboard. You’re hiring us to help you grow.
Topo supports that work, but it doesn’t replace strategy, judgment, or execution. Our team connects the numbers to your goals and turns analysis into recommendations and action.
Define success together.
We start with your business goals and the metrics that matter to them. Together, we establish what we’re working toward and the assumptions behind the plan.
Build the performance picture.
We use the relevant data and planning views to put performance in context. We explain what we’re measuring so there’s a shared understanding of the numbers.
Review what’s changing.
We look at progress, investigate gaps, and discuss what the results mean. When performance falls short, we address it directly.
Act, learn, and adjust.
We turn what we learn into recommendations, put agreed changes into motion, and evaluate what happens next. The goal is to keep improving the work, not simply keep producing reports.
Part of the partnership. Not another subscription.
Topo is included in your Evergreen Results engagement at no additional cost. It’s not a separate software purchase or an upgrade you need to unlock.
We built it to support the kind of agency relationship we believe you should have: clear about performance, accountable to your goals, and focused on making better decisions in pursuit of better results.
A few things you might be wondering.
What is Topo?
Topo is the performance and planning tool we use at Evergreen Results to support our client work. It helps us bring data, forecasts, and historical patterns into the conversations that guide your marketing.
Is Topo available as a standalone product?
Topo is offered as part of an Evergreen Results engagement, rather than as a standalone software subscription. The value is the combination of the tool and the team using it to guide strategy and execution.
Does Topo cost extra?
No. Topo is included in your Evergreen Results engagement at no additional cost.
Will I need to interpret the data myself?
You won’t be left to figure out what the numbers mean on your own. Our team uses Topo with you to explain performance, work through questions, and recommend next steps.
How would Topo fit my business?
That starts with your goals, your business model, and the data available. As we discuss a potential engagement, we’ll explain how Topo can support the work and where other information or context may be needed.
Let’s put a clearer plan behind your growth.
Tell us where you want to go and what’s getting in the way. Let’s talk about how Evergreen Results can help you move forward with clearer visibility, better-informed decisions, and a team accountable to your goals.